Hear Mel tell his story of
how it all started.

Craig Kennedy

CEO

Craig has deep insight into the wound care market combined with a proven track record of building businesses. He served as CEO of MolecuLight, a Canadian wound care start-up that developed and launched an imaging device capable of detecting bacteria in wounds.

He also served as VP, Business Development and Strategy for UK-based Systagenix, an established provider of advanced wound care (AWC) products. When the firm was purchased by Acelity, a global AWC company, Craig was a key player facilitating the acquisition.

More recently, Craig was named a 10 Best Inspiring CEO of 2020 for his global approach, commercial credibility, customer focus, and clear communication across all stakeholder groups.

John Adam

COO

John brings over 20 years of experience in medical device manufacturing having worked in multiple European and Asian countries where he delivered process and transactional improvements across manufacturing, supply chain, quality, and procurement. He is responsible for manufacturing operations, quality, and product development.

John has also worked at Molnlycke as VP of Global Manufacturing, at Systagenix (now operating as Acelity) as VP of Global Operations, and at Teleflex as Director of Strategic Development.

Specialising in Lean manufacturing, Six-Sigma, Kaizen, and process improvement, colleagues across his career continue to praise John for his strong leadership skills. He understands how to nurture individual strengths and talents, ultimately encouraging team members to think strategically, innovate, and take action.

Kathryn Hohenberger

VP, Americas

Kathryn has a proven reputation for building wound care businesses with +25 years of experience in the healthcare and medical device industry. Notably, she worked for 3 years as Vice President, USA of Acelity/Systagenix significantly growing Systagenix through to acquisition by KCI, one of the largest advanced wound care (AWC) companies worldwide.

Her leadership was realized at Hill-Rom company serving in senior executive positions, including VP Clinical Division where she focused on improving patient outcomes across the care continuum. Kathryn's clinical background and passion for patient advocacy fuels her desire to exceed customer expectations—her top priority is serving both the healthcare teams and the patients being treated.

Nick Howard

Director, Strategy

After successfully commercializing NATROX^® O₂ in the UK market, Nick’s current focus is driving the strategic direction of the NATROX^® Wound Care brand by supporting its global market opportunities and the development of new technologies.

Before joining the company, Nick was Global Category Director for Acelity, managing several market-leading global wound care brands, growing them to a revenue of +$120M.

His career in healthcare spans 24 years and includes roles in the NHS, SCA Hygiene Products (Essity) and healthcare communications, plus international sales & marketing positions for Mölnlycke Healthcare and ConvaTec, leading medical solutions companies.

Sandy Fliri-Marx

Director, Human Resources

Sandy brings +20 years of HR experience, with more than half her career in leading Life Sciences firms such as Amgen, Abcam, and Novartis. She has a strong interest in health care on both a professional and personal level, serving as a volunteer at The Hospice Biographers, and supporting students move from education into employment in Life Sciences with Form the Future.

Sandy has developed successful HR strategies for organizations of varying sizes with locations across the globe. Her role is pivotal for Inotec’s expansion. She is responsible for developing HR strategies and system, managing employee relations and recruiting and onboarding staff.

Bruce Geltman

Director, US Strategic Accounts

Prior to joining Inotec, Bruce was a medical, cardiac device and kidney dialysis services professional with St. Jude Medical/Abbott Vascular, Johnson and Johnson and DaVita, maintaining national sales and corporate accounts responsibilities. Prior to moving into the medical device arena in 2005, Bruce was in the telecommunications industry at Corning, Inc. with responsibilities that ranged from Sales Engineering to VP of Sales and Marketing. Bruce drives organizational relevance partnership & growth via planning, analysis, strategic relationships and decisive execution.

Lamine Guendil

General Manager, Asia

Lamine manages Inotec Asia, our Southeast Asian sales headquarters based in Kuala Lumpur, Malaysia. His team’s focus is to provide innovative therapies for people suffering chronic wounds across the region.

Originally serving as a NATROX^® distributor, after Lamine witnessed the positive healing impact our products had on wounds first-hand, he later decided to join the Inotec family. Lamine brings an intense passion for sales, a strong customer-focus, and a creative approach.

David Fernández

Sales Director, EMEA & LATAM

David brings over 14 years of experience in medical devices across a range of areas including dental, respiratory, and diagnostic. Although his main experience is in sales, he has also held positions in product marketing, giving him a well-rounded understanding of customer needs.

With a proven track record of setting up distributor networks in the medical device field across EMEA, David plays a pivotal role maximising business opportunities and bringing a stronger overall focus to the EMEA and LATAM regions.

Dr. Adrian Parton, MBE

Chairman

Adrian Parton is a Director of Objective Imaging Ltd (Hardware Software Automation business), AB-Polyblok Ltd (novel dementia drug), Toxibact Ltd (novel antimicrobial) and Chairman/Owner of Ivy House Country House Hotel. He has a PhD in Molecular Virology and has been in industry for the last 25 years. He has successfully grown technology based businesses from concept through to production and into multi-national businesses.

Michael Clancy

Non-Executive Director

Michael Clancy has 35 years’ experience in marketing, sales and general management within European medical devices with specialist knowledge and experience within the medical beds, pressure redistribution and wound care sectors. He is currently non-executive director at Medstrom Ltd and Inotec AMD Limited.

Pierre Socha

Non-Executive Director

Pierre Socha is an early-stage technology investor with Amadeus Capital Partners. He invests in digital health, medical technologies, autonomous systems, augmented reality, cyber security and artificial intelligence. He currently sits on the boards of Doctify, Repositive, Lumeon, PhoreMost and Congenica.