Chris Lyon Joins NATROX® Wound Care as VP Sales, North America

Award-Winning Sales Executive Brings Over 30 Years of Industry Experience

[17 April 2023 – Cambridge, UK] – NATROX® Wound Care is pleased to announce Chris Lyon will join the team as Vice President (VP) of Sales for North America. He joins at a key time of growth for the company which is rapidly expanding product access worldwide with an intense focus on the USA market. Chris will be responsible for implementing sales strategy, developing product reimbursement strategy across the USA, and penetrating new market segments to drive organisational growth and profitability.

“We’re excited to have Chris onboard because he’s a results-driven leader with an extensive background helping medical device start-ups deliver on their goals,” said Craig Kennedy, CEO of NATROX® Wound Care. “His knowledge of the wound care market and passion for improving patient outcomes makes him a perfect fit. We’re expecting a banner year ahead, and Chris will be paramount in propelling us forward.”

Chris has a long track record of consistently exceeding revenue targets while maintaining a clear focus on strategy. Prior to NATROX®, he was the VP of Sales at Imbed Biosciences, a medical device company developing innovative solutions for wound care. He also worked in senior sales and marketing roles at Pure & Clean which develops solutions for the wound care market, Innovacyn which is known for developing innovative technologies for wound healing, and TEI Biosciences which manufacture implantable devices to support soft tissue regeneration.

“I find it inspiring to help small medical companies quickly scale for growth so that patients in need can access their innovative technologies,” Chris explained. “Joining NATROX® at this critical juncture is exciting because the company is poised to become the market leader in continuous topical oxygen therapy. I know I can play a key role in giving wound care patients access to this new, wearable form of oxygen therapy.”

Chris began working with the team at the end of March and replaces Kathy Hohenberger, who served as VP of Sales for 6 years and recently retired. He can be reached via: and you can also connect with him here on LinkedIn.

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About NATROX® Wound Care
NATROX® Wound Care is an Inotec AMD brand. The specialist wound care company based in Cambridge, England was formed specifically to introduce new technologies to healthcare professionals around the world to promote faster and better healing to patients. The company’s flagship product, NATROX® Oxygen Wound Therapy, is positioned to become an integral part of global wound care treatment regimes in the coming years. To learn more, explore the website.