Privacy policy

Inotec AMD Limited respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you use our services, contact us or visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

This privacy notice is provided in a layered format so you can click through to the specific areas set out below. Please also use the Glossary to understand the meaning of some of the terms used in this privacy notice.

  1. IMPORTANT INFORMATION AND WHO WE ARE
  2. THE DATA WE COLLECT ABOUT YOU
  3. HOW IS YOUR PERSONAL DATA COLLECTED
  4. HOW WE USE YOUR PERSONAL DATA
  5. DISCLOSURES OF YOUR PERSONAL DATA
  6. INTERNATIONAL TRANSFERS
  7. DATA SECURITY
  8. DATA RETENTION
  9. YOUR LEGAL RIGHTS
  10. GLOSSARY
  1. IMPORTANT INFORMATION AND WHO WE ARE
    1. Purpose of this privacy notice
      This privacy notice aims to give you information on how Inotec AMD Limited collects and processes your personal data through your use of this website or submitted by you at trade conferences, including any data you may provide when you sign up to our newsletters, purchase a product or use a service.

      This website is not intended for children and we do not knowingly collect data relating to children.

      It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.
    2. Controller
      Inotec AMD Group is made up of different legal entities, details of which can be found here. This privacy notice is issued on behalf of the Inotec AMD Group so when we mention “Inotec AMD”, "we", "us" or "our" in this privacy notice, we are referring to the relevant company in the Inotec AMD Group responsible for processing your data. Inotec AMD Limited is the controller and responsible for this website.

      We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.
    3. Contact details
      Our full details are:
      Company Name: Inotec AMD Limited
      Title of data privacy manager: Company Secretary
      Email address: privacy@natroxwoundcare.com
      Postal address: Unit 7340, Building 7300, Cambridge Research Park, Waterbeach, Cambridge, CB25 9PD

      You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
    4. Changes to this policy and your duty to inform us of changes
      We may need to update this privacy policy at any time and without notice and where we do this we will notify you by including pop up boxes on the website and/or emailing our customers/distributors.

      It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
    5. Third-party links
      Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
  2. THE DATA WE COLLECT ABOUT YOU
    Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
    1. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
      We do not collect any other special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions or trade union membership). Nor do we collect any information about criminal convictions and offences.
      • Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
      • Contact Data includes job title, work address, home address, email address, and telephone numbers.
      • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
      • Profile Data includes your username and password.
      • Usage Data includes information about how you use our website and products.
      • Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences
    2. If you fail to provide personal data
      Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with products). In this case, we may have to cancel a product order you have with us but we will notify you if this is the case at the time.
  3. HOW IS YOUR PERSONAL DATA COLLECTED?
    We use different methods to collect data from and about you including through:
    1. Direct interactions. You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
      1. give us some feedback.
      2. request marketing to be sent to you;
      3. subscribe to our publications;
      4. enquire our products;
    2. Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
    3. Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as follows:
      1. Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register based inside the EU.
      2. Technical Data from the following parties analytics and search information providers such as Google based outside the EU; and
  4. HOW WE USE YOUR PERSONAL DATA
    We will only use your personal data when the law allows us to. Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

    Most commonly, we will use your personal data in the following circumstances:
    • Where we need to perform the contract, we are about to enter into or have entered into with you.
    • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
    • Where we need to comply with a legal or regulatory obligation.
    1. Purposes for which we will use your personal data
      We have set out below a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

      Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
      Purpose/ActivityType of dataLawful basis for processing including basis of legitimate interest
      To register you as a new customer/contact(a) Identity (b) Contact(a) Necessary for our legitimate interests (to provide you with product information and/or add you to our mailing list for marketing purposes) (b) Performance of a contract with you
      To manage our relationship with you which will include: (a) giving our distributors access to specific marketing materials; (b) Notifying you about changes to our terms or privacy policy (c) Asking you to leave a review or take a surveexterny(a) Identity (b) Contact (d) Profile (e) Marketing and Communications(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers/distributors use our products/services)
      To enable you to partake in a or complete a survey(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications(a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
      To administer and protect our business and our website (including troubleshooting, analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity (b) Contact (c) Technical data(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation
      To deliver relevant website content to you and measure or understand the effectiveness of the content we provide to you(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) TechnicalNecessary for our legitimate interests (to study how customers/distributors use our products/services, to develop them, to grow our business and to inform our marketing strategy)
      To use data analytics to improve our website, products/services, marketing, customer and distributor relationships and experiences(a) Technical (b) UsageNecessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
      To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile(a) Necessary for our legitimate interests (to develop our products/services and grow our business)
    2. Marketing from us
      You will receive marketing communications from us if you have requested information from us or purchased goods from us and you have not opted out of receiving that marketing.
    3. Third-party marketing
      We will get your express opt-in consent before we share your personal data with any external/third-party company for marketing purposes.
    4. Opting out
      You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time by emailing privacy@natroxwoundcare.com.
    5. Cookies
      You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. The cookies we use relate only to Google Analytics.
    6. Change of purpose
      We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

      If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

      Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
  5. DISCLOSURES OF YOUR PERSONAL DATA
    We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.
    1. External Third Parties as set out in the Glossary.
    2. Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

    We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
  6. INTERNATIONAL TRANSFERS
    Some of our External Third Parties are based outside the European Economic Area (“EEA”) so their processing of your personal data will involve a transfer of data outside the EEA.

    Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
    • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
    • Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.
    • Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.

    Please contact us by email at privacy@natroxwoundcare.com if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.
  7. DATA SECURITY
    We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

    We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
  8. DATA RETENTION
    We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

    To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

    In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
  9. YOUR LEGAL RIGHTS
    In certain circumstances, you have rights in relation to your personal data to:
    1. Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
    2. Request correction of your personal data. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
    3. Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons of which we will notify you, if applicable, at the time of your request.
    4. Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
    5. Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
    6. Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
    7. Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

    If you wish to exercise any of the rights set out above, please contact us by email at privacy@natroxwoundcare.com.
  10. GLOSSARY
    LAWFUL BASIS
    Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

    Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

    Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

    THIRD PARTIES
    External Third Parties
    Cloud storage providers - we use cloud computing platforms that securely store all of our data, including customer and distributor details.
    • Email service providers - in order to send you marketing content and transactional emails, we share your details with our email service providers.
    • Analytics tools - we use analytics tools to track the way that users interact with our website.
    • Professional Advisers and Investors -we may also share your data with professional advisers such as our lawyers and insurers to manage risks and legal claims, and/or as part of our relationship and obligations to our investor organisations.
    • Government or law enforcement agencies – we may share your personal data with government or legal enforcement agencies where we reasonably believe disclosure is required by law or is necessary to protect our legal rights, or those of third parties and/or to comply with a judicial proceeding, court order, fraud reduction or legal process served on us.
    • Feedback – we may engage third party providers to send out feedback forms on our behalf.

Information for clinicians

Oxygen is critical to many of the processes required in wound healing. NATROX® Oxygen Wound Therapy allows you to prescribe topical oxygen in a very simple, safe and extremely convenient way directly to the wound bed.

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Information for patients

NATROX® Oxygen Wound Therapy is a small portable device about the size of a mobile phone. Its function is to produce concentrated oxygen from the surrounding air, and pass this down a thin flexible tube directly to a wound that is failing to progress as expected.

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Inotec AMD’s mission is to improve the quality of life for patients with chronic wounds by providing NATROX® an innovative topical oxygen therapy. Our culture is derived from a passion for medicine, compassion for patients, respect among employees and a commitment to all our internal and external customers.

Craig Kennedy CEO
Craig Kennedy

Innovative wound care treatment

In a communications initiative with New NHS Alliance and ITN Productions, NATROX® Oxygen Wound Therapy was featured in their campaign to promote “Healthy Communities, Healthy People”.

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